On October 30, the Lukoil Arena hosted the award ceremony of the 20th POPAI RUSSIA AWARDS contest. We won three gold, one silver and three bronze awards and also got a special Shop Fitting prize for the best project among all shop fitiing and shop-in-shop ones.
This year is the 20th after the POPAI RUSSIA's foundation, and the President of VIRTU Vladimir Itkin was noticed by the prize "For contribution to the success of the POPAI RUSSIA". As the first Association leader, he made all his best to its development. The 'Concept', 'POSM of the year', POPAI STUDENT DESIGN AWARDS nominations - this is an incomplete list of his merits.
Below are all the projects that won prizes.
Gold in the Shop-in-shop/Cosmetics and Perfumery - Christian Louboutin corner.
Gold in the Shop Design nomination and a special prize Shop Fitting - Cosmomedica salon on Malaya Bronnaya.
Gold in the Alcohol/Permanent - Tchaikovsky floorstand, Silver in the Cosmetics and perfumery/Permanent - Annbeauty tester-bar.
Bronze in the Commercial Space Design - Cosmetic Academy for staff training.
Bronze in the Pop Up Store - Pop Up Store Cosmomedica.
Bronze in the Cosmetics and perfumery/Mini-display - Toplash shelf display.