VIRTU PRESIDENT TALKED ABOUT CONCEPT STORE DURING THE POPAI RUSSIA AWARDS.
On September 11-12, the 20th POPAI RUSSIA AWARDS took place in the year of the 20th POPAI RUSSIA Association anniversary. The extensive business program of the event covered various issues related to the present and future of retail.
On the first day, the topic of the store of the future was discussed, and VIRTU President Vladimir Itkin devoted his speech to a very capacious topic of Concept Store: how they differ from conventional stores, what makes them conceptual and what vibe they create for their visitors.
The Concept Store was reviewed on global and Russian experience cases. Our company has participated in a number of such projects.